It’s been a strong start to the year- engagement is rising across social media after our campervan debut, and I’ve been busy working on a new project for the Distillery Twitter account. Finding the balance of content on platforms is difficult, but the key to a platform like Twitter (and most platforms to be honest) is content on a regular basis that is interesting and gets people talking and sharing your work. It’s all very well posting a photo or video, but I wanted to create content that would get people interacting with us and sharing the information, which is why I’ve started “Word of the Day”:
The plan is to create a ‘word of the day’, each day, every day, for 2019. It’s going to be tough, but it creates discussion, interesting content worth sharing, and it’s a great way to bring in content and images that normally don’t get a chance to be featured. I’ve been working like mad to try and schedule these well in advance, and luckily I have a few volumes of distillery jargon, Gaelic phrases and Scots slang to draw from.
These past few days have also been busy with more warehouse photography for another new product- miniature casks! We’re planning to sell tiny 30-litre casks that have been custom-made for us in a Speyside cooperage for £999. These miniatures will impart flavour into the whisky much faster than a regular sized hogshead or butt, so we’re probably going to recommend people open after 3/4 years. it’s somewhat of an experiment, but it’s going to be great fun and what’s more- you get to keep the cask!
The task, therefore, was to get some photography of the cask for promotional material. Both sides had been slapped with white paint, so I decided to keep one side blank (should we need to photoshop it) and ‘ink’ the other side. unfortunately, the only stencils up there are designed for much larger casks, you can see below I didn’t manage to fit much on!
But what will it taste like? hard to know, really. It’s a bit of an experiment, really, but generally speaking the smaller the cask, the quicker the spirit will ‘absorb’ the flavours in the wood. Therefore these casks at 30litres- smaller even than the usually quoted smallest ‘blood tub’ will add flavour fast. They were made for us at the Speyside cooperage, and we recoopered from used ex-Speyside whisky casks. The more gentle, mellow flavours should lessen the impact of the small size, but I think we’re still recommending bottling or opening at three to four years at the most. Still, something I’d be very interested in, if not just for those beautiful wee casks!